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Date: December 5, 2020
Germany is known as the "exhibition kingdom". This paper analyzes how to build the "exhibition kingdom" from the aspects of the management role of the government and industry associations, professional exhibition talents and research institutions, first-class exhibition venues and service levels, and paying attention to building a world-class brand exhibition. It also mentioned some new trends in the development of exhibition industry in Germany. Germany is a well deserved exhibition country and exhibition power, and is considered by most exhibitors to be the country with the greatest harvest and the most confidence. The international and professional nature of the exhibition held in Germany is very strong. The proportion of foreign manufacturers participating in the exhibition is very high. At the same time, there are many foreign visitors, and the proportion is surprisingly high. However, it should be noted that these international fairs are not open to general visitors, but only to professional visitors. Professional audiences refer to traders, purchasers, manufacturers, industrial engineers and technicians, designers, etc. Therefore, it is very favorable for trade negotiation, signing contracts, making customers and developing the market. For example, the Frankfurt International Fair in Germany is highly international and professional. Although the exhibition lasts only five days, it has made great achievements. Every morning, many visitors rush into the museum with briefcases in hand and directly enter the customer booth they want to see for negotiation. No one grabs the publicity materials and carries their pockets. The decoration of each booth is also very particular. The participation in the foreign exhibition also opened new ideas for the development of our company, contacted new customers and expanded new channels. Now the company is full of confidence in the future.